Hi, I'm Eva.
Founder of Zhiwai Global.
Hi, I'm the Founder of Zhiwai Global, a cross-border growth platform helping foreigners make money in China. We focus on creator monetization, content strategy, brand collaborations, social media growth, and business opportunities across Chinese platforms and markets.
Our mission is to help creators, entrepreneurs, and global talents turn their influence, knowledge, and creativity into real income in China.
What We Do at Zhiwai Global
Brand Deals & Collabs
Creator Monetization
Platform Growth
Content Strategy
Cross-border Growth
B2B Consulting
Make It In China
Community Membership
2,400+
Community Members
15 Years
Industry Experience
9 Years
Running Zhiwai Global
47
Countries Represented
My Journey
Started at Microsoft
Kicked off a 15-year tech career at Microsoft, working across enterprise solutions and cross-border business development. Gained deep insight into global markets and how technology drives business growth.
Joined Cisco
Moved to Cisco to lead strategic partnerships and market expansion across Asia-Pacific. Developed expertise in bridging international business with Chinese market opportunities.
Founded Zhiwai Global
Left the corporate world to build something of my own. Founded Zhiwai Global — a cross-border growth platform dedicated to helping foreigners unlock real income opportunities in China.
Expanded into Creator Monetization
Recognized the explosive rise of Chinese social platforms. Pivoted Zhiwai Global to focus on creator monetization, content strategy, and brand collaborations for international talent.
Scaled to Multi-Market Presence
Grew Zhiwai Global's reach across Douyin, WeChat, Xiaohongshu and beyond. Helped hundreds of creators and entrepreneurs build sustainable income streams in China.
Launched Make It In China Community
Built this community to share 15 years of hard-won knowledge. A home for creators, entrepreneurs, and global talents turning their influence and creativity into real income in China.
What I Believe
China is the greatest opportunity for global creators and entrepreneurs willing to show up
Your foreign identity is a competitive advantage, not a barrier
Creator monetization in China is still massively underutilized by international talent
The best way to grow is to learn from people already doing it - and share back
Cross-border growth requires both local knowledge and global perspective
Community accelerates everything
Ready to Join?
Get access to everything I've learned — and a community of 2,400+ people doing the same.