Real Guidance.
Real Results in China.
15 years of cross-border experience. 9 years building Zhiwai Global. Three ways to work together — from a single call to a full market entry collaboration.
| Product | Price |
|---|---|
| China Clarity Call | $80 |
| China Strategy Day | $300 |
| XHS Market Entry | From $20K |
China Clarity Call
Stop guessing. Get a clear direction in 45 minutes.
You're in China — or thinking about it — and you know there's money to be made. But where do you start? Which platform? Which angle? What actually works for someone with your background?
This call cuts through the noise. In 45 minutes, Eva maps your skills, situation, and goals to the most realistic China income path available to you — with specific next steps, not generic advice.
This is for you if...
Foreigners in China wondering where to start monetizing
Content creators curious about Chinese platform opportunities
Professionals wanting a side income alongside their day job
Entrepreneurs validating a China market idea before committing
45
Minutes
24h
Booking Response
$80
One-time
Prefer email? [email protected]
Via Zoom or Google Meet · Pick your time slot instantly
What You Walk Away With
Clarity on which China income model fits your background & goals
A prioritized action plan for your first 30 days
Platform recommendation: Douyin, Xiaohongshu, WeChat, or beyond
Honest assessment of your current positioning & gaps
3–5 specific, actionable next steps you can start immediately
Follow-up resource list curated to your situation
Honest, not hype. If China isn't the right move for you right now, Eva will tell you that too.
After your call
Many clients upgrade to the In-Person Strategy Session to go deeper with a full written roadmap.
Full Session Deliverables
Full 90-minute face-to-face strategy session (your city or mine)
Deep-dive into your personal brand, skills & monetization fit
Custom China market entry roadmap — written, not verbal
Platform-specific content strategy with real examples
Brand collaboration outreach templates & pitch framework
30-day post-session WhatsApp/WeChat check-in support
Introductions to 1–2 relevant contacts in my network (where applicable)
30-day follow-up included. WhatsApp/WeChat check-in to keep you accountable after the session.
Ready to scale?
Clients who complete this session and want full execution support move into the XHS Market Entry collaboration.
China Strategy Day
Face-to-face. Full roadmap. Real commitment.
Some conversations need a table, not a screen. The China Strategy Day is a 90-minute in-person working session — over coffee, at a co-working space, or wherever you're based in China — where we build your complete China monetization roadmap together.
You leave with a written strategy document, not just notes from a call. This is for people who are serious about making China work for them and want a partner who has already done it.
Why pay more for in-person?
Deeper trust — you see who you're working with
Richer context — Eva reads the room, not just your words
Written output — you leave with a real document
Network access — introductions happen in person
This is for you if...
Creators & KOLs ready to seriously enter the China market
Professionals transitioning from corporate to independent income
Brand founders wanting a China content strategy before investing
Anyone who tried online resources and needs a real conversation
Prefer email? [email protected]
Available in Shanghai, Beijing, Shenzhen & select cities · Location confirmed on booking
Xiaohongshu Market Entry
A structured 10-week pilot to test, learn, and establish your presence on China's most powerful discovery platform — without guessing.
Platform Data — Official Xiaohongshu 2024 Figures
300M+
Monthly Active Users
As of 2024
90%
User-Generated Content
UGC dominates the feed
70%
Daily Search Penetration
Users actively search daily
80M+
Monthly Active Sharers
Real people, real reviews
120M
Users Seek Purchase Advice
Monthly buying decisions
3x–4x
Higher E-commerce Conversion
vs. industry average
Why Xiaohongshu Is Different — And Why That Matters for You
Content Has Infinite Shelf Life
High-quality notes posted today still gain 94% of their total traffic by Day 30, and continue accumulating views for months — unlike Instagram or TikTok where content dies in 48 hours.
Source: Xiaohongshu Platform Data, Oct 2023
Discovery + Intent = Purchase
70% of users browse AND search daily. 85% of searches are product-related. Users come to Xiaohongshu with buying intent — making it the most powerful seeding-to-conversion platform in China.
Source: Xiaohongshu Data Center, Sep 2023
Video & Live Commerce Exploding
Short-form video penetration hit 80% of users. Monthly live stream count grew +350%. Brands that combine content seeding with live commerce see the fastest path from awareness to revenue.
Source: Xiaohongshu Platform Data, Sep 2023
Creator Ecosystem Growing 100%+
The number of influencers and content creators on Xiaohongshu more than doubled in 2023. Foreign creators with authentic China perspectives are still a rare, high-value category.
Source: Xiaohongshu Platform Data, Sep 2023
Why does this start at $20,000?
Entering Xiaohongshu as a foreign brand or creator is not a DIY project. The platform's algorithm, community culture, content norms, and brand collaboration ecosystem are fundamentally different from anything in the West. Getting it wrong in the first 90 days can permanently damage your positioning.
This engagement covers strategy, content production direction, KOL partnerships, managed launch, and a full analytics review — delivered by a team with 9 years of on-the-ground China market experience. The investment reflects the depth of work, the network access, and the risk mitigation you're buying.
10-Week Project Structure
Phase 1
Market Intelligence & Positioning
Competitive landscape analysis on Xiaohongshu
Audience persona mapping for your niche
Brand narrative localization strategy
Account positioning & bio optimization
Phase 2
Content Architecture & Production
Content pillar design (3–5 core themes)
12-post editorial calendar with hooks & formats
Visual identity guidelines for Xiaohongshu
First 6 posts: full copywriting & creative direction
Phase 3
Pilot Launch & KOL Collaboration
Managed pilot launch of first content batch
Identification & outreach to 3–5 micro-KOL partners
Co-creation or amplification campaign
Community engagement & comment management
Phase 4
Data Review & Optimization Report
Full performance analytics dashboard
Audience growth & engagement benchmarking
Content iteration recommendations
Go/no-go decision framework for scaling
Who This Is For
International brands wanting a low-risk China content pilot
Foreign creators with an established audience outside China
Agencies managing global clients entering the Chinese market
Entrepreneurs with a proven product seeking Chinese consumers
Expectation Management
This is a "pilot" — we test and learn, not promise viral results
Success is defined as: clear data, validated positioning, and a go/no-go decision
We do not guarantee follower counts or engagement rates
You own all content and account assets at project end
Ready to Enter the Chinese Market?
This collaboration starts with a scoping call. Tell us about your brand, your goals, and your timeline — we'll confirm fit and send a custom proposal within 5 business days.
Minimum engagement: $20,000 · Custom scoping available · Retainer options for ongoing work
What Clients Say
Real results from real people who took the first step.
"I had zero idea where to start with monetizing my China experience. After 45 minutes with Eva, I had a clear platform strategy and my first three action steps. Worth every dollar."
James T.
American Content Creator, Shanghai
China Clarity Call · $80"The in-person session was a game-changer. Eva didn't just give me advice — she handed me a written roadmap I could actually follow. Three months later I landed my first brand deal on Xiaohongshu."
Sophie M.
French Lifestyle Blogger, Beijing
China Strategy Day · $300"We were hesitant to invest $20K into a market we didn't understand. Eva's team de-risked the entire entry. The 10-week pilot gave us real data and a community that actually cared about our brand."
Marco R.
Italian Wellness Brand Founder
XHS Market Entry · $20K+* Testimonials are representative of typical client experiences. Individual results may vary.
The Natural Path Forward
Most clients start small and grow. Here's how the journey typically unfolds.
01
$80 Strategy Call
You get clarity on direction. Eva sees your potential.
02
$300 In-Person Session
You have a real roadmap. Trust is established in person.
03
$20K+ XHS Collaboration
You're ready to invest. Eva becomes your China growth partner.
Not Sure Where to Start?
If you're unsure which service fits your situation, start with the $80 Clarity Call. It's designed to answer exactly that question — and if it turns out none of these services are the right fit, Eva will tell you honestly.
Questions? Email [email protected]